Typically, as an individual, a customer has substantial bargaining power over a large manufacturing industry

The desire phase of a conventional marketing or sales message should

A) cut through "the clutter" to get your audience's attention. B) build interest in the product or service that the message is promoting. C) expand on your explanation of how the product or service will benefit them. D) include a persuasive call to action. E) include a starting fact or statistic.

Mini-Case Question. What is the net marketing contribution of FunTime Inc?

A) $70 million B) $120 million C) $18 million D) $75 million E) $190 million