The desire phase of a conventional marketing or sales message should

A) cut through "the clutter" to get your audience's attention.
B) build interest in the product or service that the message is promoting.
C) expand on your explanation of how the product or service will benefit them.
D) include a persuasive call to action.
E) include a starting fact or statistic.

Answer: C
Explanation: C) Once you've given the audience some information to start building their interest, the next step is to boost their desire for the product or service by expanding on your explanation of how it will benefit them.