The formulation and execution of a vision of how a new or existing company intends to do business electronically best defines
A) e-commerce policy.
B) e-commerce strategy.
C) e-commerce case.
D) e-commerce focus.
Answer: B) e-commerce strategy.
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Which of the following is a typical problem caused by global markets to managers responsible for marketing control?
A) Differences in market practices create communication problems. B) Intermediaries reduce the number of levels in the control system. C) Managers typically lose marketing control to the executives in global headquarters. D) The size of the area under a manager's control reduces significantly.
Which type of scaled-response format contains bi-polar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?
A) constant sum scale B) life-style inventory C) semantic differential scale D) synthetic action/ information/ online format E) none; these are not measured by scaled-response formats