Which type of scaled-response format contains bi-polar words such as "hot-cold," "wet-dry," "convenient-inconvenient," and so on?

A) constant sum scale
B) life-style inventory
C) semantic differential scale
D) synthetic action/ information/ online format
E) none; these are not measured by scaled-response formats

C

Business

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Retail stores are often classified on the breadth and depth of their merchandise assortment. The breadth of the merchandise is the number of different lines available. The merchandise breadth may be classified as ________ or ________

A) narrow; broad B) narrow; deep C) shallow; broad D) shallow; deep E) narrow; full

Business

For an international business, which of the following is most likely to be an outcome of protectionism and nationalism in a host-country?

A. Increase in the attractiveness of location economies B. Pressure for localization of production C. Requirement of standardization of products or services D. Pressure for cost reduction E. Decrease in the significance of local responsiveness

Business