Union membership is exclusive to blue-collar workers, such as those in the construction, manufacturing, and printing industries

Alfredo Co. has collected the following per unit data:

Direct labor $8 Variable selling and admin. $3 Direct materials 5 Fixed overhead 1 Variable overhead 4 Fixed selling and admin. 7 The markup percentage is 120%. What is the markup amount under the variable-cost approach? a) $21.60 b) $24.00 c) $33.60 d) $20.40

_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships

a. Transaction management b. Campaign management c. Lead generation d. Lead qualification