_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships
a. Transaction management
b. Campaign management
c. Lead generation
d. Lead qualification
ANSWER: b
Campaign management involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships. Campaigns are based on data obtained from customers through various interactions.
Business
You might also like to view...
The make-or-buy decision involves deciding what will be produced and what will be purchased in a manufacturing business
a. True b. False Indicate whether the statement is true or false
Business
Asking the listener if the instructions are clear is the best feedback technique
Indicate whether the statement is true or false
Business