There is general agreement that the matrix design is the single best organization structure for global marketing

When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________

A) complex buying behavior B) dissonance-reducing buying behavior C) habitual buying behavior D) variety-seeking buying behavior E) consumer ethnocentrism

Refer to Figure 15.1. The starting point for the traveling salesman is location E, which is the first city in the visited city set. What is the total distance traveled to complete the tour using the nearest neighbor heuristic?

A) 320 miles B) 375 miles C) 395 miles D) 410 miles