When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________
A) complex buying behavior
B) dissonance-reducing buying behavior
C) habitual buying behavior
D) variety-seeking buying behavior
E) consumer ethnocentrism
D
Business
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The difference between a law and ethics is best described by
A. What is ethical may not be legal B. Laws are concerned with the development of moral standards C. What is legal may not be ethical D. Formal policies define what is legal and ethical for salespeople E. Legal puffery is ethical too
Business
Consistency is ordinarily not a major concern in advertising management
Indicate whether the statement is true or false
Business