The difference between a law and ethics is best described by
A. What is ethical may not be legal
B. Laws are concerned with the development of moral standards
C. What is legal may not be ethical
D. Formal policies define what is legal and ethical for salespeople
E. Legal puffery is ethical too
Ans: C. What is legal may not be ethical
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During an all-employee awards ceremony, Pedals Company gave Mollie a new bicycle for her outstanding safety record. This award was presented to Mollie for her services to the company and in accordance with Pedals's qualified employee achievement awards program. The bicycle cost Pedals $1,200 and has a fair market value of $1,700. What amount must Mollie include in income?
a. $1,700 b. $500 c. $1,200 d. $0
According to the BrandZ model of brand strength, brand building involves a series of five sequential steps. What are those five sequential steps?
What will be an ideal response?