According to the BrandZ model of brand strength, brand building involves a series of five sequential steps. What are those five sequential steps?
What will be an ideal response?
The steps are in ascending order:
1. presence
2. relevance
3. performance
4. advantage
5. bonding
Business
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Online mentoring essentially works by _____.
A. reading articles about mentoring on web sites B. having face-to-face contacts frequently between employees and their mentors C. linking mentors and mentored employees via websites D. viewing short documentaries on mentors
Business
To successfully market the Corvette to the European market, General Motors had to make the automobile shorter and narrower. GM chose to use a ________ strategy with the Corvette
A) product adaptation B) standardization C) straight extension D) product invention E) backward invention
Business