If the market rate of interest is lower than the stated rate, bonds will sell at an amount:
a. equal to face value.
b. not determinable from the given information.
c. lower than face value.
d. higher than face value.
Ans: d. higher than face value.
Business
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A) relevant to the decision B) considered opportunity costs C) considered irrelevant to the decision D) important only if they represent a material dollar amount
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In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?
A) message evaluation B) respondent behavior evaluation C) online measurement D) recognition evaluation
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