In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?

Identify the conditions necessary for changes to occur in a company.

(a) Employees must recognize the reasons for change and agree with those reasons. (b) Organizational structures, such as compensation and performance management systems, must facilitate the change. (c) Managers must issue communications for employees to buy in to the changes. (d) Employees must not depend on managers and other employees in powerful positions to support change.

The preliminary engagement activities include all of the following except:

A) Determine the audit engagement team requirements. B) Ensure that the audit team is independent. C) Ensure that there is an independent audit committee. D) Ensure that the audit firm is independent.