A customer database is an organized collection of geographic, demographic, psychographic, and ________ data about individual customers or prospects.

The first step in developing a go-to-market strategy is to identify all the activities that are needed to serve customers properly.

a. true b. false

Practically speaking, you should use no more than ___________ levels of headings in a document

a. ten or twelve b. two or three c. seven or eight d. four or five