The first step in developing a go-to-market strategy is to identify all the activities that are needed to serve customers properly.

In which of the following cases is building a database worthwhile for the company?

A) where the product is a once-in-a-lifetime purchase B) where customers show little loyalty to a brand C) where the company has a long relationship with its customers D) where the unit sale is very small E) where the cost of gathering the information is high

________ occurs when two or more established brand names collaborate on the marketing of one specific product

A) A brand extension B) Brand equity C) Co-branding D) A line extension E) Cannibalization