If the calculated chi-square value equals or exceeds the value found in the table, the differences in the observed frequencies are considered to be statistically significant

?I got caught in the rain yesterday. I have a cold today. Therefore, I must have gotten sick

because I got caught in the rain.?  This is an example of a ________ fallacy. A) post hoc B) non sequitur C) false analogy D) begging the question

Which approach to the marketing procedure has proven helpful for companies to prevent replication, exploit synergy among various communication tools, and create more efficient and effective marketing communication programs? are and do not appreciate the value that change might bring is called

a) Integrated marketing communication b) Strategic organizational communications c) Internal communications d) Risk communications