Which approach to the marketing procedure has proven helpful for companies to prevent replication, exploit synergy among various communication tools, and create more efficient and effective marketing communication programs? are and do not appreciate the value that change might bring is called

a) Integrated marketing communication
b) Strategic organizational communications
c) Internal communications
d) Risk communications

A

Communication & Mass Media

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A persuasive speech __________.

A. only uses information to persuade an audience B. uses a combination of different appeals to persuade an audience C. does not need information, because it is attempting to convince rather than inform D. none of the these choices

Communication & Mass Media

Communicating in an ethical manner

A. relates to a listener's ability to reason. B. requires you to avoid controversial topics. C. is not necessary to be an effective speaker. D. requires you to be fair and honest in what you say.

Communication & Mass Media