Wyatt is preparing a persuasive speech about the risk of violent crime in the local community. Which strategy should Wyatt use?
a. Wyatt should speak honestly about the problem without exaggerating, and then offer practicalsteps the audience can take to reduce their risk
b. Wyatt should discount the level of risk to make the audience feel safe.
c. Wyatt should choose a less threatening topic.
d. Wyatt should use a fear appeal that is so powerful that it leaves audience members feelingimmobilized.
a. Wyatt should speak honestly about the problem without exaggerating, and then
offer practical steps the audience can take to reduce their risk.
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The CEO asks the PR team to determine the appropriateconsumer baseat which to successfully conduct itsmarketing campaign for anew product. What step should the PR teamtaketo achieve this?
a. Identify the key public b. Motivate the actions of the key public c. Distribute materials to the audience d. Analyze the target audience
When a member of the group says, "I want other to like and express warmth toward me," he or she is expressing the need for affection
True False