The CEO asks the PR team to determine the appropriateconsumer baseat which to successfully conduct itsmarketing campaign for anew product. What step should the PR teamtaketo achieve this?

a. Identify the key public
b. Motivate the actions of the key public
c. Distribute materials to the audience
d. Analyze the target audience

A

Communication & Mass Media

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Ethics and laws are related but separate

Indicate whether this statement is true or false.

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A mediator’s notes are ______.

A. comprehensive B. public C. sparse D. discoverable

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