When making a purchase decision, decisions that include logical evaluation, cost, and quality are what type of decisions?
A) Evoked
B) Rational
C) Comparison
D) Consideration set
E) Emotional
Answer: B
Explanation: B) Rational motives involve the logical evaluation of product attributes including cost, quality, and usefulness. Emotional motives involve nonobjective factors and include sociability, imitation of others, and aesthetics.
Business
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The ________ is a quality control chart used to control the number of defects per unit of output
Fill in the blanks with correct word
Business
A major goal of product traceability and recall procedures is to be able to ________
A) implement green manufacturing B) get listed on the CPSC Web site C) prioritize how the design team should spend its resources D) trace products with a minimum cost E) avoid lawsuits
Business