Explain how software as a service (SaaS) works
What will be an ideal response?
Software as a service (SaaS) is a category of cloud-based service offering. An organization that provides SaaS provides not only hardware infrastructure, but also an operating system and application programs as well. Apple's iCloud is an example of SaaS. Apple uses it to sync all of its customers' iOS devices. When a customer enters an appointment in her iPhone, Apple automatically pushes that appointment into the calendars on all of that customer's iOS devices. Further, customers can share calendars with others that will be synchronized as well.
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Which of the following BEST describes the use of trade shows, conventions, and conferences to contact customers?
a. It has been decreasing in recent years. b. It is usually directed toward the consumer goods market. c. It is most effective for mature products. d. It costs much less per potential customer than personal sales calls.
Bob and Phyllis Cords own two retail stores, one in Pottstown and one in Norristown. Though the towns are only 40 miles apart, the consumers at both stores are very different demographically
Bob and Phyllis alter the product offerings in both locations in an effort to cater to both demographic groups. Under the 4 Cs classification of the marketing-mix elements, the Cords have primarily adjusted ________. A) customer value B) customers C) cost D) convenience E) communication