The term given to the act of a company comparing its processes to similar processes in a successful company is called

Nielsen Media's television and radio ratings report which of the following?

A) a particular media vehicle's impact B) the level of engagement an audience has with specific television and radio programs C) the media efficiency of different television and radio programs D) the percentage of a total available audience watching or listening to specific programs E) CPM for a variety of programs

The effort to sell better-quality products is called:

A) upselling B) cross-selling C) full-line selling D) logrolling E) leveraging