Which of the following is not normally included in the external marketing environment?

In _____, the manufacturer and the retailer split the costs of advertising the manufacturer's brand.

Fill in the blank(s) with the appropriate word(s).

Why is London most likely the top market for trading foreign exchange?

A) The British pound is the world's top trading currency. B) Most multinational firms are headquartered in London. C) London is uniquely positioned geographically in terms of time zones. D) British traders have always been the most sophisticated in the world.