In _____, the manufacturer and the retailer split the costs of advertising the manufacturer's brand.

Fill in the blank(s) with the appropriate word(s).

Ans: cooperative advertising

Business

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The final step in the appraisal process is to:

a. reconcile the different approaches and arrive at a conclusion. b. average the values from the different approaches to arrive at a conclusion. c. assign values and estimate the total. d. justify the sales price.

Business

Fashion designer Oscar Renta reverting to his old family name of de la Renta because it sounded more elegant is an example of the product improvement approach

Indicate whether the statement is true or false

Business