Which of the following is a shortcoming of advertising?
A) It does not allow dramatization of the brand or company.
B) It only provides one-way communication with customers.
C) It can be too customized and only attracts small, niche markets.
D) It reaches targeted customers too slowly in most cases.
E) It is the most costly promotion tool for companies.
B
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The WhatsApp application was created in 2009, and has quickly risen to broad popularity. WhatsApp is a(n) ________ application
A) blogging B) social networking C) instant messaging D) microblogging E) e-commerce
Which of the following scenarios would allow a firm to price below prevailing market price and still succeed?
A) The public does not learn that the firm's product is indeed inferior. B) The firm can offer a product of acceptable quality. C) The firm can offer an entirely new product. D) The firm can effectively copy competitors' promotional tactics and marketing strategies. E) The firm can effectively criticize its competitors' products and quality.