Which of the following scenarios would allow a firm to price below prevailing market price and still succeed?
A) The public does not learn that the firm's product is indeed inferior.
B) The firm can offer a product of acceptable quality.
C) The firm can offer an entirely new product.
D) The firm can effectively copy competitors' promotional tactics and marketing strategies.
E) The firm can effectively criticize its competitors' products and quality.
Answer: B
Explanation: B) Pricing below prevailing market price works if a firm offers a product of acceptable quality while keeping costs below those of higher-priced competitors.
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