In a decentralized company, segment managers may not fully understand the big picture when making decisions

Tom Cardinal, of "Healthy" Cookies, is concerned about the costs of conducting some upcoming research. He understands that mail surveys have some of the lowest costs of all the data collection methods. He asks Jeanne Daniel, marketing research consultant, what would happen if a mail survey were used. Jeanne explained that, compared to online or telephone surveys, a mail survey would have taken much longer, and the response rate would have been:

A) under 20 percent. B) between 35 and 37 percent. C) above 60 percent. D) around 30 percent. E) about 55 percent.

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What will be an ideal response?