Tom Cardinal, of "Healthy" Cookies, is concerned about the costs of conducting some upcoming research. He understands that mail surveys have some of the lowest costs of all the data collection methods. He asks Jeanne Daniel, marketing research consultant, what would happen if a mail survey were used. Jeanne explained that, compared to online or telephone surveys, a mail survey would have taken much longer, and the response rate would have been:

A) under 20 percent.
B) between 35 and 37 percent.
C) above 60 percent.
D) around 30 percent.
E) about 55 percent.

A) under 20 percent.

Business

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It is possible for a variable to be an independent variable in one relationship and a dependent variable in another relationship

a. true b. false

Business

The Premier of Ontario, as of this writing, is a man named Ernie Eves. To capitalize on his notoriety, a hardware company in London, Ontario begins marketing "Eunie's Eavestroughs – Premier Quality". Mr. Eves is not amused

What can he do about this? A) Nothing. Such is the price of fame. B) Nothing. The public would not be likely to think that he has endorsed the product. C) He may obtain an injunction to prevent the company from using his name. D) Nothing. This is an issue of trade mark law, and Mr. Eves has not registered his name as a trade mark. E) Nothing. There is nothing offensive about being associated with a hardware product.

Business