Acquiring one of your suppliers would be part of an integrative growth strategy called ________ integration strategy

All content in the negative message should be what?

A) Factual, impersonal and objective B) Factual, positive and clear C) Clear, complete and concise D) Objective, complete and concise E) Personal, complete and concise

The ________ method of promotional budgeting is based on determining spending necessary to accomplish specific promotion goals

A) percentage-of-sales B) competitive-parity C) top-down D) pull-push E) objective-task