The ________ method of promotional budgeting is based on determining spending necessary to accomplish specific promotion goals

If one is short of time, one should opt for quantitative research as it can generally be completed in a shorter time period compared to qualitative research.

a. true b. false

If a time series does not exhibit a long-term trend, the method of exponential smoothing may be used to obtain short-term predictions about the future

Indicate whether the statement is true or false