All of the following helped Jack-in-the-Box become profitable after the E. coli crisis EXCEPT ________
A) selling poorly managed stores
B) putting customer safety first
C) making operational changes
D) focusing on product safety
E) utilizing the marketing mix
A
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Evanscon manufactures refrigerator units that are sold to retailers that handle perishable products. It is a pioneer in product and market development. It offers a frequently changing product line and has been known to sacrifice short-term profits to gain a long-term stronghold in their market. According to Miles and Snow's Typology, Evanscon uses which of the following competitive strategies?
A. Niche B. Differentiation C. Defender D. Analyzer E. Prospector
Making an ethical decision usually boils down to accepting or rejecting the alternative at hand
Indicate whether the statement is true or false.