Evanscon manufactures refrigerator units that are sold to retailers that handle perishable products. It is a pioneer in product and market development. It offers a frequently changing product line and has been known to sacrifice short-term profits to gain a long-term stronghold in their market. According to Miles and Snow's Typology, Evanscon uses which of the following competitive strategies?
A. Niche
B. Differentiation
C. Defender
D. Analyzer
E. Prospector
Ans: E. Prospector
Business
You might also like to view...
A disposable diaper company prices its newborn disposable diapers higher than later-stage diapers to take advantage of new parents' concerns and concomitant extreme price insensitivity. This is an example of:
A) prestige pricing. B) penetration pricing. C) complementary pricing. D) congestion pricing.
Business
A ________ is a group of consumers a business has identified as the most viable for its product or service
A) business market B) target market C) marketing mix D) marketing strategy E) marketing audit
Business