Evanscon manufactures refrigerator units that are sold to retailers that handle perishable products. It is a pioneer in product and market development. It offers a frequently changing product line and has been known to sacrifice short-term profits to gain a long-term stronghold in their market. According to Miles and Snow's Typology, Evanscon uses which of the following competitive strategies?

A. Niche
B. Differentiation
C. Defender
D. Analyzer
E. Prospector

Ans: E. Prospector

Business

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A disposable diaper company prices its newborn disposable diapers higher than later-stage diapers to take advantage of new parents' concerns and concomitant extreme price insensitivity. This is an example of:

A) prestige pricing. B) penetration pricing. C) complementary pricing. D) congestion pricing.

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A ________ is a group of consumers a business has identified as the most viable for its product or service

A) business market B) target market C) marketing mix D) marketing strategy E) marketing audit

Business