Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services

Which of the following statements regarding marketing intelligence is true?

A) Marketing intelligence is privately held information. B) Most companies collect marketing intelligence on an annual or semi-annual basis. C) All marketing intelligence is free. D) Most marketing intelligence is publicly available information. E) Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

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Indicate whether the statement is true or false