Which of the following statements regarding marketing intelligence is true?
A) Marketing intelligence is privately held information.
B) Most companies collect marketing intelligence on an annual or semi-annual basis.
C) All marketing intelligence is free.
D) Most marketing intelligence is publicly available information.
E) Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.
D
Business
You might also like to view...
A manager at General Electric is preparing a sales report presenting the results of three of GE's divisions. This report should be organized by __________.
a. time b. criteria c. component d. convention
Business
Only the nonprobability sampling techniques can be implemented using both types of Internet panels
Indicate whether the statement is true or false
Business