In the portfolio matrix, a__________is in a low-growth market, but the product has a dominant market share; it is an SBU that generates more money than it needs to maintain its market share
Fill in the blanks with correct word.
ANSWER: cash cow
A cash cow is an SBU that generates more cash than it needs to maintain its market share. It is in a low-growth market, but the product has a dominant market share.
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