What does “barriers to entry” mean?
a) The inability of controversial producers to gain access to the airwaves
b) The high costs of establishing or acquiring media firms
c) The difficulty of gaining access to production facilities because of increased security
d) A way of describing the impact of ideology on the audience
Answer: B
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Revenue streams for public radio stations include all of the following EXCEPT
A) contributions from donors and members. B) federal funds channeled through the CPB. C) subsidies from the National Association of Broadcasters. D) underwriting from corporate and organizational sponsors.
An evaluative message paints a picture in relatively objective terms, while a descriptive message tells the audience directly to use or stay away from a particular product, service, or organization
Indicate whether this statement is true or false.