An evaluative message paints a picture in relatively objective terms, while a descriptive message tells the audience directly to use or stay away from a particular product, service, or organization
Indicate whether this statement is true or false.
FALSE
Communication & Mass Media
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Three general guidelines for citing sources during your speech which rely on ethical principles and an audience-centered approach include all of the following except: a. giving page numbers and place of publication
b. giving credit to others. c. giving specific information about your source. d. delivering all information accurately.
Communication & Mass Media
Which informative purpose requires a combination of informative and persuasive strategies?
A. agenda setting B. inducing action C. creating a positive or negative feeling D. weakening commitment
Communication & Mass Media