List the implications that social media have for marketers and the way they communicate with their customers
What will be an ideal response?
ANSWER: Social media have several implications for marketers and the ways that they interact with their customers.
1) Marketers must realize that they often do not control the content. Having a great ad campaign is not enoughâ€"the product or service must be great, too.
2) The ability to share experiences quickly and with such large numbers of people amplifies the impact of word of mouth in ways that can affect a company's bottom line. Many companies use mascots to drive their marketing message on social media.
3) Social media allow marketers to listen.
4) Social media provide more sophisticated methods of measuring how marketers meet and interact with consumers than traditional advertising. 5) Social media allow marketers to have much more direct and meaningful conversations with customers. It offers a form of relationship building that will ultimately bring the customer and brand closer.
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