Brainstorming is likely to be the most productive when conducted in a dark, drab room because the participants are better able to concentrate on the task

The most frequently cited shortcomings of current marketing plans, according to marketing executives, are lack of realism, insufficient competitive analysis, and a ________ focus

A) long-term B) profit C) short-run D) product E) price

The confidence level is the range into which the true population parameter will fall, assuming a given level of confidence

Indicate whether the statement is true or false