CRM is built on two primary metrics: lifetime value of customers and data mining

The maximum amount of gain that may be excluded from taxation on the sale of a principal residence for a married couple filing a joint return is

A) 500,000 B) 500,000 but only if they acquire a replacement residence within two years C) 250,000

Why are marketers decreasing their usage of advertising to reach audiences and increasing their use of public relations tactics?

A) The mass market has become more uniform in its needs and preferences. B) The global market for goods and services is diminishing. C) Advertising results are hard to measure. D) Consumers are taking greater control of the communication process. E) Most audiences have completely migrated away from television.