Why are marketers decreasing their usage of advertising to reach audiences and increasing their use of public relations tactics?
A) The mass market has become more uniform in its needs and preferences.
B) The global market for goods and services is diminishing.
C) Advertising results are hard to measure.
D) Consumers are taking greater control of the communication process.
E) Most audiences have completely migrated away from television.
D
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A manufacturing firm is considering three potential locations for a new parts manufacturing facility. A consulting firm has assessed three sites based on the four factors supplied by management as critical to the location's success
Given the management-supplied factor weights and the consultant team scores, which location should be selected? Scores are based on 50 = best. Location Factor Weight A B C Labor Climate 10 35 45 20 Taxes 30 30 40 40 Utilities 20 25 20 45 Wages 40 10 25 25
Labor markets have become steadily more international with more and more countries around the world welcoming foreign investment and capital
Indicate whether the statement is true or false