When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product

The psychological contract

A. describes how employees should be paid. B. is a binding contract signed by both the employer and employee. C. is the attitudes the managers have about their employees. D. is the perceived obligations that employees believe that their employers owe them.

In many parts of the world, sales of unauthorized videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated?

A) patent B) copyright C) trademark D) trade secrets