In many parts of the world, sales of unauthorized videos of Hollywood movies cost the movie studios billions of dollars. When illegal copies of movies are made, what form of intellectual property has been wrongly appropriated?
A) patent
B) copyright
C) trademark
D) trade secrets
B
Business
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Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:
A) diversified IMC theme B) standardization C) customization D) integration
Business
The designers of the Federal Reserve Act meant to create a central bank characterized by its
A) system of checks and balances and decentralization of power. B) strong concentration of power in the hands of a few people. C) inability to function as a lender of last resort. D) responsiveness to the electorate.
Business