In a paragraph, explain how blog sites such as Gothamist or TechCrunch generate revenue
Jake Dobkins writes about New York City on the blog site Gothamist. Instead of drawing a salary from a newspaper as a food and entertainment reporter, he blogs about the latest in New York nightlife. Advertising revenue has been sufficient to support Dobkins and the site’s cofounder, Jen Chung. Now with a staff of bloggers, editors, and ad salespeople, these entrepreneurs have expanded to nine cities in four countries.
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A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer's dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________
A) goal incompatibility B) unclear roles C) ambiguous rights D) differences in perception E) dependence on the manufacturer
Companies that practice marketing by ________ create offerings and messages that engage consumers rather than interrupt them
A) intrusion B) attraction C) competition D) forceful persuasion E) impersonal selling