A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer's dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________
A) goal incompatibility
B) unclear roles
C) ambiguous rights
D) differences in perception
E) dependence on the manufacturer
A
Business
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In general, the best persuasive messages ________ the audience's motivations
A) avoid mentioning B) downplay C) openly address D) dismiss E) eliminate
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If negative publicity is combated in an Internet chat room, the approach being used is an:
A) impression management B) entitling C) enhancement D) Internet intervention
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