Knowledge management systems are little help to companies when experts leave and take their knowledge with them

Marketing managers are interested in variables such as usage rate and degree of loyalty. Which category of descriptor variable do these fall under?

A) geographic B) demographic C) psychographic D) behavioral

Data such as which customers buy which products, which items the company has in stock, and when the company ships items to its customer are all examples of ________

A) marketing intelligence B) acquired data points C) external primary data D) marketing research E) internal company data