Marketing managers are interested in variables such as usage rate and degree of loyalty. Which category of descriptor variable do these fall under?
A) geographic
B) demographic
C) psychographic
D) behavioral
D
Business
You might also like to view...
Financing activities have no impact on the income statement, but rather are reflected in changes in
long-term debt and short-term debt on the balance sheet. Indicate whether the statement is true or false
Business
The management team of a toy company decided that they would begin producing children's clothes. After six months, the company had made little money on its new clothing line. They could not compete with other children's clothing lines
Still, the management team decided to spend more money marketing their new line. This is an example of escalation of commitment. Indicate whether the statement is true or false
Business