A line chart is a chart that connects a series of data points using continuous lines
Indicate whether the statement is true or false
TRUE
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Which of the first four steps of the marketing process asks, "What consumers will we serve?" and "How can we best serve targeted customers?"
A. Step 1: Understanding the marketplace B. Step 2: Designing the marketing strategy C. Step 3: Constructing the marketing program D. Step 4: Building profitable relationships with customers
Allyson Godwin plans on setting up a small business where she will offer quilting lessons, sell material and quilting kits that she will create, and market her own creations. Last year her quilting skills earned her $2,000
She estimates that quilting as a full-time business will earn $10,000 during her first year. She has budgeted five percent of her sales estimate to be spent on promotion. What promotion method is Godwin using? What are the advantages and disadvantages of this method?