Which of the first four steps of the marketing process asks, "What consumers will we serve?" and "How can we best serve targeted customers?"
A. Step 1: Understanding the marketplace
B. Step 2: Designing the marketing strategy
C. Step 3: Constructing the marketing program
D. Step 4: Building profitable relationships with customers
Answer: B. Step 2: Designing the marketing strategy
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A. Inform B. Persuade C. Remind D. Both inform and persuade E. Both persuade and remind
A cleaning company uses 10 lbs each of chemicals A, B and C for each house it cleans. After some quality complaints, the company has decided to increase its use of chemical A by an additional 10 lbs for each house
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