If customers are grouped by age, sex, income, race, etc., this is an example of
a. geographic segmentation.
b. demographic segmentation.
c. psychographic segmentation.
d. benefit segmentation.
b
Business
You might also like to view...
Many large and mature companies get stuck in formulated marketing. They pore over the latest Nielsen numbers, scan market research reports, and try to fine-tune their competitive strategies and programs
Indicate whether the statement is true or false
Business
Which of the following organizational structures is the foundation of horizontal differentiation?
A) functional structure B) product structure C) matrix structure D) divisional structure
Business