Many large and mature companies get stuck in formulated marketing. They pore over the latest Nielsen numbers, scan market research reports, and try to fine-tune their competitive strategies and programs

Indicate whether the statement is true or false

TRUE

Business

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Internal data sources can be highly effective in helping decision makers plan new-product introductions or new distribution outlets.

a. true b. false

Business

________ are the largest group of wholesalers. They include two broad types: full-service wholesalers and limited-service wholesalers

A) Brokers B) Manufacturer sellers C) Manufacturers' agents D) Merchant wholesalers E) Selling agents

Business